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Get Found for Charities

Getting Started

  • Download your course roadmap, meet the creators, introduce yourself in the discussion board and meet your cohort of charitable organizations. Don’t miss out on your organization’s scorecard; an assessment of your online presence.
9:00 AM HANDS-ON
  • Confirm eligibility.
  • Create your TechSoup account, request a validation token.
  • Complete the Eligibility Form.
  • 🤞 Responses are received within 3 business days.

Woo hoo! You have officially applied for the Google Ad Grants program.

All LIVE lessons are available for re-play within 30 mins.

9:00 AM LIVE

How Google Works

  • Let’s dive right in and start to untangle your Google knots!

Google Ad Grants Application

  • The most important step is to complete your Google Ad Grants application.
10:30 AM HANDS-ON
  • Attract more customers; learn the simple ways to listen in on your customers’ Google searches.
  • What does it mean to build a brand as a local business? How can a local business build a brand?
1:00 PM LIVE

Create High-Impact Content 

  • STOP building your content on borrowed land and tune in to discover a 52-week approach.
2:30 PM HANDS-ON
  • Building out your content calendar.
  • Email & Text marketing and Canada’s anti-spam legislation.

Learn with a Google expert.

9:00 AM LIVE

Show Up in ‘Near Me’ and ‘Best’ Searches

  • If there’s such a thing as a digital marketing tune-up, this session is it!
10:30 AM HANDS-ON
  • Leverage the power of your Google Business Profile.
  • Create a bulletproof review system in your business
  • Learn the importance of cyber security & privacy in protecting your business.
1:00 PM LIVE

Websites & SEO

  • Let’s dig into your website and learn how search engines “read” your website.
2:30 PM HANDS-ON
  • How to use the numbers; what matters in the numbers game?
  • Imagine using your data to help predict the health of your business.
  • Writing for your audience; talking to a search engine.

Ongoing access to content updates, lives and Google updates.

9:00 AM LIVE

Online Advertising

  • Learn how and when to effectively create online ads using Google Ads and social media ads. Digital advertising attracts a wide audience; learn to precisely target your message to your ideal customer.
10:30 AM HANDS-ON
  • Campaign planning for Google Ads or social media ads
  • Campaign setup and structure
  • Advertising trust & reputation by the Better Business Bureau (BBB)
1:00 PM LIVE

Live ‘All Things Google’

  • Join this final live session to wrap up the course, answer any final questions, hear from others what is working and get a thumbs up for your plan of action.
2:30 PM HANDS-ON
  • All things funnel; what activities are driving conversions in your business?
  • Pick your social media channels strategically
  • How to create scroll stopping images
  • CELEBRATE…You rocked it!

Get Found for Local

Getting Started

  • Download your course roadmap, meet the creators, introduce yourself in the discussion board and meet your cohort of local businesses. Don’t miss out on your custom scorecard; an assessment of your online presence and your immediate opportunities.
9:00 AM LIVE

How Google Works

  • Let’s dive right in and start to untangle your Google knots!
10:30 AM HANDS-ON
  • Attract more customers; learn the simple ways to listen in on your customers’ Google searches.
  • What does it mean to build a brand as a local business? How can a local business build a brand?
1:00 PM LIVE

Create High-Impact Content 

  • STOP building your content on borrowed land and tune in to discover a 52-week approach.
2:30 PM HANDS-ON
  • Building out your content calendar.
  • Email & Text marketing and Canada’s anti-spam legislation.

All LIVE lessons are available for re-play within 30 mins.

9:00 AM LIVE

Show Up in ‘Near Me’ and ‘Best’ Searches

  • If there’s such a thing as a digital marketing tune-up, this session is it!
10:30 AM HANDS-ON
  • Leverage the power of your Google Business Profile.
  • Create a bulletproof review system in your business
  • Learn the importance of cyber security & privacy in protecting your business.
1:00 PM LIVE

Websites & SEO

  • Let’s dig into your website and learn how search engines “read” your website.
2:30 PM HANDS-ON
  • How to use the numbers; what matters in the numbers game?
  • Imagine using your data to help predict the health of your business.
  • Writing for your audience; talking to a search engine.

Learn with a Google expert.

9:00 AM LIVE

Online Advertising

  • Learn how and when to effectively create online ads using Google Ads and social media ads. Digital advertising attracts a wide audience; learn to precisely target your message to your ideal customer.
10:30 AM HANDS-ON
  • Campaign planning for Google Ads or social media ads
  • Campaign setup and structure
  • Advertising trust & reputation by the Better Business Bureau (BBB)
1:00 PM LIVE

Live ‘All Things Google’

  • Join this final live session to wrap up the course, answer any final questions, hear from others what is working and get a thumbs up for your plan of action.
2:30 PM HANDS-ON
  • All things funnel; what activities are driving conversions in your business?
  • Pick your social media channels strategically
  • How to create scroll stopping images
  • CELEBRATE…You rocked it!

Ongoing access to content updates, lives and Google updates.

Live Training. Hands-on Learning.

You will have access to all of the lessons, videos, replays, downloads, course content, updates, coaching sessions and digital tools for as long as you are active in the course!

Meet the Team