Learn how to attract more ready-to-buy customers for your local business and start winning the race to the cash register. Apply now for funding today!
The training you need; the flexibility you want.
- Get Found -
Find More Ready-to-Buy Customers
From complete beginners to business owners and marketing professionals looking to upskill, this digital marketing workshop will get your business found.
Get Skilled
The only hands-on training led by an approved Google agency.
Get Funded
Applicants may be eligible for the Canada-Saskatchewan Job Grant.
Get Found
Learn how to find more local ready-to-buy customers.
This expert-led, online workshop will give you the confidence needed to successfully market your local business. From shoe stores and restaurants to manufacturing, sales and service-based businesses.
Get hands-on, in your business, to immediately attract new customers.
Find more local ready-to-buy customers.
Learn the critical steps to get your website found.
Unlock the hidden value of online information.
Discover the tools with the greatest impact on search results.
Uncover exactly what your customers are searching.
Reach customers in their discretionary time.
Master online advertising.
Learn as a Local Business
Get Found will give you the confidence you need to successfully market your locally owned business.
As a local business, Get Found will teach you the skills needed to grow your business.
Build Your Complete Digital Roadmap
Get Found will teach you how to discover the direct pipeline to Google and the sure-fire ways to get your website found by ready-to-buy customers.
If you are a business owner, entrepreneur or marketing manager Get Found is specifically designed for you!
Get Ready!
What You Will Learn
You will learn, firsthand, countless actionable ways to increase your business’ exposure on Google, social media and the web. Gone are the days when customers would search the phonebook to find a local business. Today, more people search for a local business on Google, reviews or social media.
ONLINE STRATEGY
Build an effective strategy to measure the impact of online and offline marketing.
LISTINGS
Find and manage online listings and learn how purchase behaviour is influenced.
REPUTATION
Understand how to respond and leverage online reputation for growth.
SOCIAL MEDIA
Make social media social once again with a content schedule and a plan to engage audiences.
WEBSITE SEO
Discover customers’ keywords and improve search engine optimization (seo).
ADVERTISING
Learn how and when to effectively create online ads for Google and social media.
Get Found Program Modules
Module 1 Digital Marketing Strategy
Digital marketing is constantly changing and consistently in demand. Your customers are online every single day. Learn the benefits of digital marketing, understand your customers’ journey and stay ahead of your competitors.
Digital marketing enables businesses to interact with customers in real time. Customers expect to be able to participate and interact with businesses online.
Even if your business is already thriving, you will be missing out on a number of leads, customers and revenue if you’re not maximizing your digital marketing efforts.
Want to keep a closer eye on your competition? It’s easy with the Get Found Tech Vault. Get the tools, tips and techniques, to help you understand why and how your competitors are raking in exposure from Google. No one wants to be a follower – here’s a guaranteed way to help stay ahead of the competition.
Topics include:
- Content Creation
- Email and Text Marketing Campaigns
- Marketing Automation
- Digital Journeys
- Data skills and analytics
- Tools and Strategy
- Local Business Branding
Module 2 Local SEO
Get Found in “near me” searches, be the “best” search result when customers are ready-to-buy and answer “how do I” when customers need your products and services.
Learn HOW and WHY your business needs to be the top search result to win the race to the cash register.
Topics include:
- HOW to get found in “near me,” “best” and “how do I” searches
- Local SEO
- How to automate your killer content
Get Skilled. Get Funded. Get Found!
Module 3 Reputation Management
Imagine gathering all the online conversations about your business, personnel and industry. If only, you could be the fly on the wall. You can!
By eavesdropping on conversations managing your online reputation, you’re telling customers and would-be customers that you want to engage in a dialogue with them; that you want to earn their business.
Learn all of the important pieces to actively and easily manage your online reputation, when to respond to online comments and how to leverage reviews to get your business found.
Positive customer reviews are fantastic but how should you respond to a negative review? Discover the quickest way to respond, how to mitigate any further damage to your brand and tips on turning negative reviews to positive.
Topics include:
- Monitoring (eavesdropping) the conversation
- Easily manage all the online information about your business
- Responding to review
- Asking for reviews
- Cyber security and privacy
Module 4 Social Media
Social media for mere mortals. Yeah, social media can do a lot of cool things, but is it swinging the door open? Ringing up the til? If not, let’s talk real social media that will lead to sales.
Likes, Follows, Tweets and Friends are not killing it. Learn HOW to understand what matters to your customers. Learn WHY social media matters and use it as a strategic business tool to grow your business.
You’ll uncover the mystery of social media, learn about the popular social media channels and provide practical, time-saving tips to make social media a sales channel for your business. Let’s make social media simple once again!
Build engagement. Be purposeful. Make it simple.
Topics include:
- Key Social Platforms
- Setting up a Social Media Experience
- Growing & Engaging an Audience
- Social Media Campaigns
- Content Strategy
- Scheduling Tools
Module 5 Website and Search Engine Optimization (SEO)
You too can talk Google-speak!
Know the exact words customers use to find your business. Find the most popular searches relevant to your business and industry. And kill it online with the exact terms customers use to find your business. (Psst, we know how to find your competitors keywords too!)
Keywords make all the difference between ho-hum and crushing it online.
Search Engine Optimization, or SEO, is how search engines read your website. Learn how to optimize pages, headings, images, URLs and more to be sure Google smiles on you.
Topics include:
- Keywords
- SEO Search Ranking
- Website Optimization
- Configuring Google Analytics
- Monitoring Campaigns
- Website Copy
- Configuring Google Analytics
- Analyzing & Recording Data
Module 6 Online Advertising
To boost or not to boost, that is the question!
Let’s dig into boosting, online ads, local ads, location ads, Google, Bing, Facebook and Instagram. When and how to advertise your business online. The simple do-it-yourself’er tools you can use to promote your products, services and special offers.
You’ll take an in-depth look at Google Ads and have a live-ready ad for your business set to go. You will learn how to set up, create, run and optimize a campaign where you can target very specific search queries that are 100% relevant to your business.
Get the know-how to execute actionable strategies and tactics that produce tangible results for your business; results that can propel your business’ profitability to higher levels.
Topics include:
- Basics of Online Search
- Google Ads
- Search Campaigns
- Display & Video Advertising
- Measurement and Optimization
- Testing, Optimizing and Split Tests
Helping businesses get found
Our Story
Known as the #GoogleGirl, Barb founded the Get Found Digital Marketing program, and Saskatchewan’s first approved Google agency, Above the Fold. After more than 20 years working with local businesses, Barb knows what it takes for local businesses to succeed.
Barb has worked with some of Saskatchewan’s most well known brands including Conexus Credit Union, Factory Optical and Saskatchewan Polytechnic. Tune in for her bi-weekly radio show called the Secret Life of Entrepreneurs syndicated across iTunes and Google Podcasts.
Get Found Plus+
Includes
- 3 days of digital marketing training
- All sessions led by a Google expert
- 24/7 access to the Tech Vault
- Workshop materials
- Re-Open Sask Training Subsidy & Canada-Saskatchewan Job Grant eligible
Plus+:
- 8 additional hours of custom training (delivered online)
- Custom designed workshop for employer/employees
- Focus on business and industry-specific strategies
- Dig deeper and get found faster
- Learn hands-on in a team, or one-on-one, environment
- Limited registrations per cohort
$2935 + GST
Get Found
Includes:
- 3 days of digital marketing training
- All sessions led by a Google expert
- 24/7 access to the Tech Vault
- Workshop materials
- Re-Open Sask Training Subsidy & Canada-Saskatchewan Job Grant eligible
$1195 + GST
Plus+
- 8 hours custom training
- 1 – 8 hour workshop, or
- 4 – 2 hour workshops
Upcoming Dates
- Oct 20, 21, 22, 2020
- Feb 23, 24, 25, 2021
- Apr 27, 28, 29, 2021
- June 8, 9, 10, 2021
Get Found Digital Marketing Alumni
The training you want, the flexibility you need.
Talk to Us
Local businesses are facing challenging times. We are committed to doing everything we can to support your success now, and in the future. Whether you have a question, or just need help with the funding application, we’re here to help.
