Get Found by more ready-to-buy customers.

Get Found Digital Marketing will teach you how to get your business on the 1st page of Google. 

  • Live, virtual training.
  • Work on your business as you learn.
  • Simple, step-by-step lessons.
  • 24/7 access. 5-star support.
  • Find more customers for your local business.

Get Skilled. Get Funded. Get Found.

Find More Ready-to-Buy Customers

From complete beginners to business owners and marketing professionals looking to upskill, this digital marketing course will get your business found.

Get Skilled

The only hands-on training led by an approved Google agency. 

Get Funded

Applicants may be eligible for the Canada Job Grant.

Get Found

Learn how to attract more local customers.

This expert-led, live, virtual course will give you the confidence needed to successfully market your local business. From shoe stores to insurance agencies and restaurants to breweries; auto repair to dentists, plumbers, HVAC, electricians, contractors, home builders, pharmacists, sales and service-based businesses.

Get Found Digital Marketing will get your business found.

First Page Club member

Great programs, with access to the course work long after the classes are done, so you can refer back while you are actually implementing. Thanks so much!

Michael M

Get hands-on, in your business, to immediately attract new customers.

Find more local ready-to-buy customers.
Learn the critical steps to get your website found.
Unlock the hidden value of online information.
Discover the tools with the greatest impact on search results.
Uncover exactly what your customers are searching.
Reach customers in their discretionary time.
Master online advertising.

Learn as a Local Business

Get Found will give you the confidence you need to successfully market your locally owned business.

As a local business, Get Found will teach you the skills needed to grow your business.

Succeed as a Local Business

Get Found brings together local expertise in an intimate setting to maximize success.

Past participants report results ranging from, “We achieved our revenue goal for the year in one-month.” to “I was listed on the first page of Google after our first session!”

Build Your Complete Digital Roadmap

Get Found will teach you how to discover the direct pipeline to Google and the sure-fire ways to get your website found by ready-to-buy customers.

If you are a business owner, entrepreneur or marketing manager Get Found is specifically designed for you!

Get Ready!

What You Will Learn

You will learn, firsthand, countless actionable ways to increase your business’ exposure on Google, social media and the web. Gone are the days when customers would search the phonebook to find a local business. Today, more people search for a local business on Google, reviews or social media.

DIGITAL STRATEGY

Build an effective strategy to measure the impact of online and offline marketing.

LISTINGS

Find and manage online listings and learn how purchase behaviour is influenced.

CONTENT CREATION

Create 52 weeks of content in less time than you ever dreamed possible.

SOCIAL MEDIA

Make social media social once again with a content schedule and a plan to engage audiences.

WEBSITE SEO

Discover customers’ keywords and improve search engine optimization (seo).

ADVERTISING

Learn how and when to effectively create online ads for Google and social media.

Google for Nonprofits & Ad Grants Program

Get Found for Charities will take you from application to launch.

Are you tired of looking at the Google for Nonprofits application on the side of your desk? The bottom of your Inbox? Is everything else a priority because there are just. so. many. pieces?

Get Found for Charities will walk you through the application process step-by-step, provide you with simple, detailed explanations when the confusing questions come from Google (and they will), stay with you through approval and help you launch your first ads.

  • Reach more donors.
  • Host more successful raffles.
  • Increase event attendance.
  • Get found by more stakeholders who need your services.

The Google Ad Grants program, valued at $10,000 per month of ad credits, allows you to advertise your charity’s programs, services, events and raffles.

Google for Nonprofits also provides access to Google products, services and apps to Nonprofits at no charge. Learn how to setup and deploy Google Workspace for your charity.

  • Gmail
  • Drive
  • Sheets
  • Slides
  • The entire suite of Google business tools
Get Found
Charities & Non-Profits
Jan 27-Feb 17, 2022

COVID-19 has impacted communities and organizations alike. Together we are facing challenges never seen before. We are committed to doing everything we can to support your success now, and in the future.

On a daily basis we talk to organizations who confess, they’re not sure they will have doors to open when this crisis is over. Our goal is to make training accessible to as many organizations and employees as possible. Whether upskilling an employee with thoughts of bringing work in-house, or sharing duties within a reduced workforce, charitable organizations have difficult decisions ahead. How to train employees should not be one of those difficult decisions.

50 Scholarships. 50 Charities and NonProfits.

For the past 4 years, we’ve been teaching Get Found courses including Get Found Digital MarketingKick A$$ SEO and the First Page Club. We’re making an investment in the future of our community by offering 50 scholarships to 50 charities and nonprofits.

Now, more than ever, community organizations need the tools and resources to succeed online. And, stakeholders need to be able to find organizations they can count on in their time of need.

Here’s how to get started:

  1. All charities and nonprofits may apply.
  2. You must apply for CSJG funding prior to December 31st, 2021. Start your application with an email to us.
  3. Register for Get Found for Charities prior to January 26th, 2022.
  4. A maximum of one scholarship per organization.
  5. Scholarships will be issued based on first in, first registered.
  6. A maximum of 50 scholarships will be available.

Get Found Digital Marketing Program

Digital Marketing Strategy

Digital marketing is constantly changing and consistently in demand. Your customers are online every single day. Learn the benefits of digital marketing, understand your customers’ journey and stay ahead of your competitors.

Digital marketing enables businesses to interact with customers in real time. Customers expect to be able to participate and interact with businesses online.

Even if your business is already thriving, you will be missing out on a number of leads, customers and revenue if you’re not maximizing your digital marketing efforts. 

Want to keep a closer eye on your competition? It’s easy with the Get Found Tech Vault. Get the tools, tips and techniques, to help you understand why and how your competitors are raking in exposure from Google. No one wants to be a follower – here’s a guaranteed way to help stay ahead of the competition.

You will learn:

  • Content Creation
  • Email and Text Marketing Campaigns
  • Marketing Automation
  • Digital Journeys
  • Data skills and analytics
  • Tools and Strategy
  • Local Business Branding
  • Completion time: 4 hours

Content Creation

Discover our easy-peasy 52-week content creation system that will have you saying, ‘Holy sh**, I’m done!’

A successful content plan tells your business’ story in a way that will attract & retain customers to create raving fans. Once you’ve got a few hundred, a few thousand or even a few hundred thousand raving fans, you need a consistent way to tell your story, keep your fans engaged and convert those loyal followers to paying customers.

Content creation is your key to unlock those would be spenders.

Everyday customers search for your solution on Google, will they get hooked by your content, or by your competitors?

You will learn:

  • Identify your business’ unique superpowers
  • Plan out days and weeks and months of content in a short time
  • Tie your content to business goals and outcomes
  • Share your content on Google, to your raving fans, on your website and so much more
  • Key benchmarks to track your success
  • Completion time: 4 hours

Get Skilled. Get Funded. Get Found!

Very informative and they have put together a wonderful digital marketing course called Get Found. Enjoyed it!

Veterinary Mobility Center

Listings & Reputation

Imagine gathering all the online conversations about your business, personnel and industry. If only, you could be the fly on the wall. You can!

By eavesdropping on conversations managing your online reputation, you’re telling customers and would-be customers that you want to engage in a dialogue with them; that you want to earn their business. 

Learn all of the important pieces to actively and easily manage your online reputation, when to respond to online comments and how to leverage reviews to get your business found.

Positive customer reviews are fantastic but how should you respond to a negative review? Discover the quickest way to respond, how to mitigate any further damage to your brand and tips on turning negative reviews to positive. 

You will learn:

  • Monitoring (eavesdropping) the conversation
  • Easily manage all the online information about your business
  • Responding to review
  • Asking for reviews
  • Cyber security and privacy
  • Completion time: 5 hours

Social Media

Social media for mere mortals. Yeah, social media can do a lot of cool things, but is it swinging the door open? Ringing up the til? If not, let’s talk real social media that will lead to sales.

Likes, Follows, Tweets and Friends are not killing it. Learn HOW to understand what matters to your customers. Learn WHY social media matters and use it as a strategic business tool to grow your business.

You’ll uncover the mystery of social media, learn about the popular social media channels and provide practical, time-saving tips to make social media a sales channel for your business. Let’s make social media simple once again! 

Build engagement. Be purposeful. Make it simple.

You will learn:

  • Key Social Platforms
  • Setting up a Social Media Experience
  • Growing & Engaging an Audience
  • Social Media Campaigns
  • Content Strategy
  • Scheduling Tools
  • Completion time: 4 hours

Website and Search Engine Optimization (SEO)

You too can talk Google-speak!

Know the exact words customers use to find your business. Find the most popular searches relevant to your business and industry. And kill it online with the exact terms customers use to find your business. (Psst, we know how to find your competitors keywords too!)

Keywords make all the difference between ho-hum and crushing it online.

Search Engine Optimization, or SEO, is how search engines read your website. Learn how to optimize pages, headings, images, URLs and more to be sure Google smiles on you.

You will learn:

  • Keywords
  • SEO Search Ranking
  • Website Optimization
  • Configuring Google Analytics 
  • Monitoring Campaigns
  • Website Copy
  • Configuring Google Analytics
  • Analyzing & Recording Data
  • Completion time: 5 hours

This business is amazing! Barb and her team are truly here to help you and see your business be successful! This course is well worth the money.

Judah-Ann B
First Page Club members

Online Advertising

To boost or not to boost, that is the question!

Let’s dig into boosting, online ads, local ads, location ads, Google, Bing, Facebook and Instagram. When and how to advertise your business online. The simple do-it-yourself’er tools you can use to promote your products, services and special offers.

You’ll take an in-depth look at Google Ads and have a live-ready ad for your business set to go. You will learn how to set up, create, run and optimize a campaign where you can target very specific search queries that are 100% relevant to your business.

Get the know-how to execute actionable strategies and tactics that produce tangible results for your business; results that can propel your business’ profitability to higher levels.

You will learn:

  • Basics of Online Search
  • Google Ads
  • Search Campaigns 
  • Display & Video Advertising
  • Measurement and Optimization
  • Testing, Optimizing and Split Tests
  • Completion time: 4 hours
Barb McGrath with her dog, Saturn
Helping businesses get found

Our Story

Known as the #GoogleGirl, Barb McGrath founded the Get Found Digital Marketing program, and Saskatchewan’s first approved Google agency, Above the Fold Digital Marketing. After more than 20 years working with local businesses, Barb knows what it takes for local businesses to succeed.

Barb has worked with some of western Canada’s most well known brands including Conexus Credit Union, Factory Optical and Saskatchewan Polytechnic. Tune in for her bi-weekly radio show called the Secret Life of Entrepreneurs syndicated across iTunes and Google Podcasts.

Barb is an Accredited Business Communicator and holds a Master of Business Administration (MBA) from the University of Regina. To learn more about Barb, visit her LinkedIn profile.

Register for Get Found

Get Found Digital Marketing

  • Includes:

    • 3 full days of digital marketing training
      • 9 hours live, virtual training
      • 9 hours self-paced, hands-on learning
      • 6 hours business-specific exercises
    • 6 open mic sessions to answer all your questions
    • Attend live or catch the replay
    • BONUS!
      • 14 hours of bonus content to customize your learning

    • All sessions led by a Google expert
    • 24/7 access to all of the course content
    • Community discussion group for Q&As & announcements
    • Lifetime ‘active’ access to monthly Get Found updates

    • Funding available in all Canadian provinces
    • 5-star support from application to certification
    • Certificate of Completion

    Canada Job Grant eligible.*

Learn About Funding
Register for Get Found Charities

Get Found Charities

Includes:

  • 4 full days of digital marketing training
    • 12 hours live, virtual training
    • 12 hours self-paced, hands-on learning
    • 8 hours business-specific exercises
  • 8 open mic sessions to answer all your questions
  • Attend live or catch the replay
  • BONUS!
    • 14 hours of bonus content to customize your learning

    • All sessions led by a Google expert
    • 24/7 access to all of the course content
    • Community discussion group for Q&As & announcements
    • Lifetime ‘active’ access to monthly Get Found updates

  • Funding available in all Canadian provinces
  • 5-star support from application to certification
  • Certificate of Completion

Canada Job Grant eligible.*

Learn About Funding

*Applicants must meet funding criteria and eligibility in their province. Funding amounts vary. Contact us today to learn more about funding in your province. Scholarship available to registered Canadian charities and nonprofits only.

Register for First Page Club

First Page Club

Everything in Get Found plus…

  • Learn the must-have skills to succeed online.
  • Exclusive membership in the First Page Club.
  • Unlimited access to live presentations, monthly workshops, special guests & more!
    • Live, virtual training every month.
    • Learn a little. Learn a lot.
    • Work at your pace; on your schedule.
    • Community of local business owners.
  • Open mic sessions to answer all your questions.
  • Attend live or catch the on-demand replay 24/7.
  • BONUS!
    • 4 hours of 1:1 training with Google expert.
    • Monthly content prompts to fill your calendar.
    • “All Things Google” updates that impact your business.

Funding available in all Canadian provinces.*

Learn About Funding
Register for First Page Club Plus+

Plus+…

Everything in First Page Club plus…

Select any 2 advanced courses for First Page Plus+:

  • Advanced Google & Facebook Ads
    • Master your paid advertising with advanced strategies, targeting and audiences.
  • Kick A$$ SEO
    • The #1 strategy a local business needs to attract more customers is their website SEO.
  • Supercharged Websites
    • Turn your website into the 24/7 lead generating, cash counting machine it is meant to be!
  • Get Found 1:1
    • Meet 1:1 with a Google expert to find faster to-market strategies.

Funding available in all Canadian provinces.*

Learn About Funding

*Applicants must meet funding criteria and eligibility in their province. Funding amounts vary. Contact us today to learn more about funding in your province.

I did the Get Found Digital Marketing Certificate and even though I have worked in digital marketing for several years, I learned new and interesting things to help push our organization forward.

Megan T
woman-carrying-tote-bags

Get Found Digital Marketing Alumni

The training you want, the flexibility you need.

Talk to Us. We’re Here to Support You.

Local businesses are facing unprecedented times. We are committed to doing everything we can to support your success now and in the future. Whether you have a question, or are ready to apply for funding, we’re here to help.